- Use a well-designed theme: Your theme plays a major role in how well your website performs in search engines. Make sure to choose a theme that is optimised for SEO and loads quickly.
- Use SEO-friendly permalinks: Permalinks are the permanent URLs for your individual pages and posts. By default, WordPress uses URLs that include the date and title of the post, which may not be very SEO-friendly. To change your permalink structure, go to Settings > Permalinks in your WordPress dashboard and choose a structure that includes the title of the post or page.
- Use descriptive and relevant titles and tags: The title and tags that you use for your pages and posts are important for SEO. Make sure to use descriptive and relevant titles and tags to help search engines understand what your content is about.
- Use header tags: Header tags, or H tags, are used to structure the content on your website. They range from H1 (the most important) to H6 (the least important). Make sure to use header tags appropriately to help search engines understand the hierarchy of your content.
- Optimize your images: Images can help make your website more engaging, but they can also slow it down if they are not optimized. Make sure to compress your images and use descriptive, relevant file names to help search engines understand what the images are about.
- Use internal linking: Internal linking is the practice of linking to other pages on your own website. This helps search engines understand the structure of your website and can also help users navigate your site more easily.
- Use external linking: In addition to internal linking, it’s also important to link out to other relevant websites. This helps search engines understand the relevance and authority of your website