There are many common mistakes that people make when it comes to search engine optimisation (SEO). The top 10 mistakes include:

Keyword stuffing: Overusing keywords in an attempt to manipulate search rankings can actually hurt your SEO efforts.

Duplicate content: Search engines penalize websites that have duplicate or low-quality content.

Hidden text and links: Using hidden text or links to try to manipulate search rankings is a violation of search engine guidelines and can result in penalties.

Poorly designed website: A poorly designed website can be difficult for search engines to crawl and can also be frustrating for users.

Lack of mobile optimization: With more and more people using mobile devices to access the internet, it’s important to have a mobile-optimized website.

Lack of original content: Search engines value unique, high-quality content, so it’s important to have a good balance of original content on your website.

Not using header tags: Header tags help search engines understand the hierarchy of your content and can improve your search rankings.

Not using alt tags for images: Alt tags describe the content of images and help search engines understand the context of your images.

Not using descriptive, keyword-rich URLs: Descriptive, keyword-rich URLs can help improve your search rankings.

Not using social media: Social media can be a powerful tool for driving traffic to your website and improving your search rankings.